AWESOME ALERT: Free Insomnia Cookies on the Upper East Side

Out to prove that cupcakes and macarons aren't the only kings of the dessert world, Insomnia Cookies is doing a mighty fine job of balancing out the top of the NYC sweets pyramid with their ooey gooey cookies. Even better, they deliver into the wee hours of the night, proving that it's never not time for a Snickerdoodle or White Chocolate Macadamia Nut (my favorite! hint hint!).

No newcomer to the sugar scene, the cookie chain launched at UPenn in 2003 is opening their 4th NYC store on the Upper East Side (1579 2nd Ave at 82nd Street) and celebrating with a Grand Opening December 14-18. The best part....they want all Awesome in New York readers to have a free cookie on the house! Just print out the coupon below, bring it into the new store and pick your favorite flavor! It's that easy! And feel free to tell all your friends and family as well -- you wouldn't want to be responsible for hoarding a secret about free sweets around the holidays would you?

Check out Insomnia Cookies on Twitter and Facebook for future cookie news.