Social media is an expanding beast and brands are doing all that they can to use it to their advantage. When brands have to come to the consumer's level, the consumer benefits - hence, La Societe by Stella Artois.
We've seen communities like Crowdtap reward users for opinions on brands and limited-time engagements like Lexus Dark Ride use celebrity and fashionable offerings to promote their new automotive concepts, but Stella Artois recently launched this invite-only community designed to link the brand with luxury and exclusivity. Users can earn points by filling out their information, inviting users (each person only has 15 invitations to give - takes you back to the first days of Gmail huh?) and promoting La Societe via Facebook and Twitter. Points can be redeemed for entrance into high-profile events like Heidi Klum's Halloween Party, Suite-tickets to an MLB game, or my beloved Star Chef's Rising Stars Gala.
Lucky for you, I'm giving away three invitations to Awesome in New York Readers.
The winners have been chosen and contacted. Thanks and enjoy!