I don't know if you've noticed this, but coffee has become a very diverse thing in the past few years. A cuppa joe is no longer just a cuppa joe, if you know what I mean. The flat white has been imported from Australia by Starbucks, Portlanders (from Oregon) encourage roasting your own beans, and San Franciscans have been pushing 500 different ways to brew your coffee. But whether or not you can tell a Chemex from a French Press, there is something for everyone at
The New York Coffee Festival.
This inaugural event will be taking place September 25th-27th at the 69th Regiment Armory (Lexington Ave & 26th St) will celebrate the ideology behind the coffee industry--from the farmer to the barista, and all of the steps in between.
The 3-day festival is being launched by Allegra Events Ltd. as part of Coffee Week NYC, and will be highlighting over 70 innovative exhibitors, including Starbucks Reserve, La Marzocco, La Cimbali, Pacific Foods, La Colombe, Steampunk, Joe, Toby's Estate, Irving Farm, and more. It will also feature the Coffee Masters NYC barista championship, sponsored by leading US artisan roaster Counter Culture Coffee.
The Festival will also feature live music as part of the Coffee Music Project, The Coffee Art Project gallery, gourmet street food, and The Espresso Martini Bar. Additionally, The Lab sessions will give attendees the opportunity to participate in in-depth educational workshops and seminars given by some of the industry's most influential leaders..
Half of ticket proceeds will be donated to charity: water via the Allegra Group's Project Waterfall initiative. Through these donations, Project Waterfall will be able to continue bringing clean water to coffee counties such as Tanzania, Ethiopia, and Rwanda.
To purchase tickets, click
here. Standard passes start at $20 for a single morning or afternoon session and VIP tickets start at $45 and include fast track entrance, all day access, a free espresso martini and a tote bag.
